Sunday, November 17, 2013

Finding Type


These are the 6 types of fonts I found. 
The first one is the sign right above the subway entrance of 14th Street Union Square. This font is most similar to San Serif. This basically was a description and a location. I thought it was appropriate because it was not confusing and it is meant to help people out and it was pretty basic.
The second one is the sign for Panera Bread. This font is most similar to Decorative. This was appropriate because it was smartly used to catch people's eyes as they walk by. I saw this and immediately took the picture because the two words are not the same exact font. 
The third one is the sign for Au Bon Pain. This font is most similar to Modern and Oldstyle because the letters are all cut in two parts and it creates this vision of thin and thick parts of each letter. I thought this sign should have been written in a more creative way to catch people's eye because it should be more decorative like Panera. They are trying to sell food to people so I think making it look more different rather than boring would bring more customers. 
The fourth one is on my advisory t-shirt. The word JEFA is more decorative I guess because it is all in capital letters and it really isn't a mix of anything. This was appropriate because it is loud and clear and it stands out apart from the shirt. (Jefa means Boss)
The fifth one is the coca-cola font. it is in script. I think it is appropriate just because it has been known for such a long time and there are so many people who purchase their product. This product is known all around the world and it is distinct from other products. 
The last one is taken at Pommes Frites. It is Decorative and kind of Slab Serif. It is appropriate because they sell authentic fries there and it is what they are known for. It has this old look/style to it and many people are customers there and they enjoy the authenticness of the entire place. 

1 comment:

  1. Panera Bread is part script (Panera) and part sans serif (bread). Jefa design is actually a sans serif in bold and italics. Pommes Frites and Au Bon Pain is definitely decorative.

    ReplyDelete